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Henk Ferreira
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Henk Ferreira

Over twenty years of operational and commercial leadership.

Personal views only. Content does not represent any employer, partner, client, association or organisation.

© 2026 Henk Ferreira. All rights reserved.

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Henk Ferreira
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The Bookshelf

What I'm reading, what stayed with me, and the honest verdict on the rest.

I have always loved to read. Not in school, obviously. Back then I treated books like vegetables, something adults forced on me while I was busy trying to figure out how to make a paper aeroplane fly further than the teacher's patience. But once nobody was making me do it anymore, I actually started to enjoy it.

The past few years I simply did not make the time. The last few months I picked it up again, and it has given me something I had forgotten I needed: a quiet place to think, a slower pace to process, and the kind of focus that only comes from turning real pages.

My shelf holds many more books than what you will find here. Some were given to me. Some I bought. Some were donated. There are old university textbooks still stacked somewhere, a few titles on the Kindle and Books app, and the occasional audiobook on Audible (which, by the way, I hate, because I get too easily distracted. I need the book or the device in my hand. I need to read, not listen).

These are the ones on my new shelf. I will add to it as the blog progresses, and hopefully my love for reading and the old muscle memory will keep me turning pages.

I should also say that I do not really enjoy non-fiction. There were a few exceptions, but the ones that stuck with me were the ones that felt like lived experience rather than instruction. The Spud series by John van de Ruit, for example. I enjoyed it so much because it reminded me of my own boarding school days. That kind of recognition, the feeling that someone else was there too, is what makes a book worth keeping.

Reading now

Man's Search for Meaning by Viktor E. Frankl

Man's Search for Meaning

Viktor E. Frankl

Currently readingBuy now ↗Goodreads ↗

Up next

Books I mean to get to. Not endorsements, just the queue.

The Life-Changing Art of Self-Brain Surgery by W. Lee Warren, MD

The Life-Changing Art of Self-Brain Surgery

W. Lee Warren, MD

Buy now ↗Goodreads ↗
Never Split the Difference by Chris Voss

Never Split the Difference

Chris Voss

Buy now ↗Goodreads ↗
Principles: Life and Work by Ray Dalio

Principles: Life and Work

Ray Dalio

Buy now ↗Goodreads ↗

The shelf

Keepers, the finished books I rate highly.

  • Atomic Habits by James Clear

    Atomic Habits

    James Clear

    Buy now ↗Goodreads ↗
  • Deep Work by Cal Newport

    Deep Work

    Cal Newport

    Buy now ↗Goodreads ↗
  • Good to Great by Jim Collins

    Good to Great

    Jim Collins

    Buy now ↗Goodreads ↗
  • How to Win Friends and Influence People by Dale Carnegie

    How to Win Friends and Influence People

    Dale Carnegie

    Buy now ↗Goodreads ↗
  • Influence: The Psychology of Persuasion by Robert B. Cialdini

    Influence: The Psychology of Persuasion

    Robert B. Cialdini

    Buy now ↗Goodreads ↗
  • Mindset: The New Psychology of Success by Carol S. Dweck

    Mindset: The New Psychology of Success

    Carol S. Dweck

    Buy now ↗Goodreads ↗
  • The 7 Habits of Highly Effective People by Stephen R. Covey

    The 7 Habits of Highly Effective People

    Stephen R. Covey

    Buy now ↗Goodreads ↗

The reading log

Every book, in order. Finished and not.

  • Mixed

    Notes on Being a Man

    Scott GallowayMixed

    Galloway at his most personal. Sharp in parts, uneven in others, but it made me think about the example I set.

    Read review →
    Read review →
  • Reading now

    Man's Search for Meaning

    Viktor E. FranklReading now

    Currently reading.

  • Keeper

    Atomic Habits

    James ClearKeeper
  • Keeper

    Deep Work

    Cal NewportKeeper
  • Keeper

    Good to Great

    Jim CollinsKeeper
  • Keeper

    How to Win Friends and Influence People

    Dale CarnegieKeeper
  • Keeper

    Influence: The Psychology of Persuasion

    Robert B. CialdiniKeeper
  • Keeper

    Mindset: The New Psychology of Success

    Carol S. DweckKeeper
  • Finished

    Start with Why

    Simon SinekFinished
  • Didn't land

    The 21 Irrefutable Laws of Leadership

    John C. MaxwellDidn't land
  • Keeper

    The 7 Habits of Highly Effective People

    Stephen R. CoveyKeeper
  • Finished

    The Greatest Salesman in the World

    Og MandinoFinished
  • Didn't finish

    Think and Grow Rich

    Napoleon HillDidn't finish

Henk Ferreira

Over twenty years of operational and commercial leadership.

Personal views only. Content does not represent any employer, partner, client, association or organisation.

© 2026 Henk Ferreira. All rights reserved.

Subscribe to the newsletterConnect on LinkedIn
BlogBookshelfResourcesAboutContactNewsletterPrivacy PolicyCookie PolicyWebsite Terms
Automotive RetailDealer NetworksAutomotive Finance & InsuranceSales LeadershipBusiness StrategyCulture & People